New Digital Computer
April 30th, 2008 at 9:27 pm
Can AOL solve the UGC and advertising problem?
I've written before on how User-Generated Content and advertising don't always get on. Or more specifically, how social networking sites, even on the scale of MySpace, are having difficulty monetizing their traffic because major brands are wary of placing ads alongside the unpredictable content created by users. Now AOL, who recently acquired social network Bebo, thinks it has the solution. In an interview with paidContent, AOL president Ron Grant talks about the company's ContentScreen technology as part of its advertising offering - Platform A. The system employs the same technology used by AOL’s spam controls, whereby pages with User-Generated Content are crawled and given a quality score. Only pages that reach a certain “content-screening quality threshold” are served with ads....
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