New Digital Computer


January 31st, 2008 at 9:45 pm

Why Apple TV is important to Apple

Apple recently dropped the price of its Apple TV device by $70.00. The folks at Gizmodo then went to iSuppli for a teardown analysis to determine if it was the result of reduced costs. As it turns out, it isn't. Apple isn't exactly taking a bath the way Sony does pushing out PS3 game consoles (a device it loses money on with every sale), but it is earning far less than the 50% margins that are typical for Apple products. I think its obvious why Apple is doing this. The company that finally bridges the gap between the Internet and the television stands to make a bazillion dollars, while lighting the fire under a revolution that would change completely the...

 

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